Through its presentation
This may sound superficial to some of you, but customers often judge a business by the way it presents itself. I am not just talking about the physical appearance of the shop. A business’s presentation goes all the way to its marketing campaigns as well.
It means that a lame commercial and an ugly shop can both affect the perceptions of the customers. Even though the shop is mostly dealing with junk cars, it will greatly help the business’s image if it can avoid looking like junk.
Through its staff
Competence is a big reason when one inspects a popular business. A car shop achieves that status only when its staff really is competent. The business’s people must also show the customers that they are reliable.
The junk car shop’s agents, mechanics, clerks, office people, and receptionists must all convince the customers that they are worth dealing with, that the customers can put their confidence in the shop because its people are trust-worthy. Customers are judgmental. They are also self-important. One wrong move from the staff and you can expect them to go storming out the shop.
Through its services
Okay. What is the main service of a car shop? Of course, it has to become buying junk cars from interested sellers. Naturally, that is the main agenda in every marketing or promotional material. However, a business without variety is boring. The business’s customer base will limit to only one consumer group. Continuing with that process can become counter-productive.
The car shop is still in the automobile industry. However, if the business deals with other services too like car reconstruction and recycling, it can tap on a diversified and larger customer base. More people are likely to recommend the business to friends as well.
Through its more products
As mentioned above, the shop does not have to stay with only one service. In this case, offering more products can also help with the exposure and customer reach of the shop. The products can become anything from used or brand new car parts to car accessories.
The shop can even make a deal with a different business specializing in-car parts or similar products. The junk car shop can sell the products in the shop while the other business can make the shop its partner and help promote the business to its customers. This is a sweet deal if the shop does not have enough budget to invest on selling other products.